The Electric State
For The Electric State, we built Revisionist History — a FOOH campaign dropping the film's VFX characters into iconic early '90s moments, from RuPaul at the MTV mall to a 1993 Daytona 500 cameo. Tagline: 'The '90s are not how you remember.'
THE '90s ARE NOT HOW YOU REMEMBER.
LEVERAGING THE MANDELA EFFECT
FOR AN UNFORGETTABLE DOUBLE-TAKE
