EXTRA CREDIT is a
LOS ANGELES-based experience studio

Founded by a team of creative producers with 20+ years of combined agency, brand-side and production company experience, our specialty is turn-keying live experiences and interactive campaigns through collaboration, creative production and experiential content creation.

What We Do

We are a one-stop-shop for brands and agencies looking for a resource to create best in class live experiences. We collaborate with creative teams, advise on production logistics and costs, execute all elements of live experiences from concept through execution and capture content around them to generate more impressions and deliver ROI.

capabilities

  • Brand activations & stunts
  • Creative Direction & Development
  • creative technology
  • Live event production & management
  • spatial design
  • mobile tours
  • Environmental Builds & Installations
  • Content Production
  • Narrative & Strategy

How We Do It

  • Collaboration – Seamlessly working as an extension of internal teams to bring non traditional projects to life from concept through execution
  • Creative Production – Work closely with creative teams to advise on what is possible and how to maintain the integrity of their ideas through physical executions 
  • Content Creation –  Generating quality content onsite at live experiences that can be amplified through media to connect with a larger audience  

LEADERSHIP TEAM

Dave Horowitz

Dave Horowitz

EP, Co-Founder
Dave Horowitz is a 15 year vet, multifaceted producer who has worked directly with major brands on experiential and live events, branded content, documentaries, commercials, digital, and broadcast.

Horowitz has spent the last 10 years building a production department from scratch for local agency, Mistress (now known as The Many), as well as developed an internal studio for the agency that has produced award winning campaigns across various disciplines. HIs client roster includes Netflix, Snapchat, Coca-Cola, Ebay, Qdoba, Panda Express,
Jett Gelber

Jett Gelber

EP, Co-Founder
With over fourteen years of experience in the advertising industry and over ten years producing live events and activations, Jett has worked with such agencies as Media Monks, AKQA, McCann, UEG & TBWA\Media Arts Lab and produced work for brands such as Netflix, Adobe, Apple, Levi’s, Sherwin Williams, Cigna, Amazon, Hulu, Hilton, Spotify, Interscope Records, SONOS, Toyota, Google and IMAX.

After working brand side at Netflix, producing numerous bespoke activation and stunts for tentpole films and series, Jett left to co-found Extra Credit.