Fubar

To promote Netflix’s FUBAR, we built the world’s largest action figure—a 22-foot-tall replica of Arnold Schwarzenegger’s character, Luke Brunner. Officially recognized by Guinness World Records, the towering figure brought big action-hero energy to Venice Beach over Father’s Day weekend. Fans flocked for photos and had the chance to step inside a life-sized action figure box for their own over-the-top hero moment.