We built a giant Gashapon machine at the center of an interactive BAYC installation. Attendees scanned a QR code to receive a digital pass, unlocking exclusive merch drops and one-of-a-kind grails. People online could also participate, making the activation global. We partnered with three iconic designers to reimagine the BAYC universe through their own creative lenses: Sean Wotherspoon, John Geiger, and Jae Tips. Each designer released limited-edition merch and bespoke one-of-ones, only available at the booth. The BAYC space pulsed all weekend with surprise appearances from cultural legends like Clipse, Waka Flocka Flame, Caleb Plant, and more—turning the booth into the unofficial epicenter of ComplexCon. And our oversized, BAYC, robot-powered shopping bags made quite an impression, too.