To build buzz for The Electric State, we were tasked with bringing its retro-futuristic, post-war wasteland—and some of our favorite VFX characters—into the real world (or at least, something that looked like it). The assignment: tap into iconic early ’90s culture and fuse it with FOOH (Fake Out of Home) magic—where visual effects are layered into real footage to make the impossible feel totally real.
INSIGHT
With the film’s VFX characters at our fingers tips, we saw an opportunity to push the FOOH format further—not just to blur the lines between real and fake, but to mess with memory itself. Enter Revisionist History, our campaign built around the tagline: “The ’90s are not how you remember.” The goal? To make people do a double-take—not just at what they were seeing, but at what they thought they knew.
Execution
We dropped our favorite characters into three iconic pop culture moments from the early ’90s, rewriting history with twist; an MTV mall outing with RuPaul, Wrestlemania VII, and the 1993 Daytona 500.
As an added bonus, we brought tennis legend Andre Agassi into the mix for a faux interview, where he revised his own past—claiming he was actually a pioneering pickleball star all along.
To bring these moments to life with cinematic precision, we partnered with legendary VFX studio Scanline, who handled the animation with stunning realism. Each moment felt authentic—until it didn’t—playing perfectly into our campaign’s central question: what if the past wasn’t quite what you remembered?
Credits
Executive Creative Producer: Jett Gelber
Executive Creative Producer: Dave Horowitz
Creative Directors: Hayden Smith, Kate Digilio, Chris Laniosz
Key Art Design: Chris Laniosz, Ezra Khatib
VFX: Scanline
Editorial: Robert Frenette
Editorial: Nick Bozzone
SURE, we can do that!
Reach out to us now and let us bring your ideas to life.
