A lot of people want to punch Jake Paul in the face. His brand, W, knew they needed to tap into this sentiment at their next fight. They called on Extra Credit to help bring it to life.
INSIGHT
Make it as real possible.
Execution
It all started with a 3D scan of Jake making punchable expressions. The “I’m worth over 100M and you’re not, you loser” type of expressions. Then our special effects artist makes this real. We fabricated a custom boxing machine that was dialed into the weight of the head, and took it on the road to Tampa for the Paul vs. Perry fight. Within days we had over 10M views. The second stop for the machine was Dallas, where we received another 20M views within 72 hours.
Credits
SURE, we can do that!
Reach out to us now and let us bring your ideas to life.
