Same mission as The Tower Of Tension: promote Carry On with a bold, stunt-y activation that captures the tension of the film without causing panic during holiday travel. But this time, Netflix wanted it to be interactive—something that would drop fans straight into the mindset of a TSA agent.
INSIGHT
The film lives in that high-stakes, split-second decision space—so we gave fans the same pressure-cooker moment.
Execution
We created a Suitcase Search Wall, an interactive OOH experience where guests participated in a digital mini game, themed after the TSA agent’s role in the film. After completing the game, guests were rewarded with a photo take away of their experience, printed live on-site.
Credits
SURE, we can do that!
Reach out to us now and let us bring your ideas to life.
