Las Vegas Convention and Visitors Authority & R&R Partners
Welcome To Fabulous Las Vegas
THE ASK
To help the city of Las Vegas remind the world why it’s the capital of fun, R&R Partners brought us in to create a stunty, attention-grabbing out-of-home moment in Los Angeles—something that felt like classic Vegas neon, but made for modern-day spectacle.
INSIGHT
Vegas has the most iconic signage on the planet—it radiates fun. So we set out to bottle that intoxicating glow and drop it straight into the heart of LA.
Execution
We brought a slice of the Strip to the Sunset Strip: a massive, throwback-meets-modern billboard installation inspired by the iconic Vegas neon aesthetic. Engineered for maximum visibility and vintage flair, the build lit up LA with bold colors, retro shapes, and just enough shimmer to stop traffic.
It wasn’t just a billboard—it was a full-on Vegas moment dropped into the middle of Hollywood, reminding Angelenos (and everyone passing through) that fabulous isn’t far away.
Credits
SURE, we can do that!
Reach out to us now and let us bring your ideas to life.
