To celebrate the final season of Cobra Kai, Netflix asked us to find a bold way to honor the iconic crane kick—and to immortalize it at the exact spot where it all began.
INSIGHT
This wasn’t just about nostalgia; it was about cementing a legacy.
Execution
For this cinematic sendoff, we created the Crane Kick Challenge: fans were invited to show off their own karate chops by striking a crane pose atop a tree stump, positioned between two towering 7-foot bronze sculptures of Ralph Macchio and Billy Zabka locked in their iconic stances. Hold the pose for 45 seconds and win exclusive Cobra Kai swag.
Set against the backdrop of the Pacific Ocean (and a giant Cobra Kai timer), the Crane Kick Challenge was part photo op, part training exercise, part rite of passage—and, above all, a fan-driven farewell for the series finale.
Credits
SURE, we can do that!
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