Carry On is an action thriller set entirely at LAX, where a TSA agent races to stop a bomb from making it onto a plane. Netflix wanted to promote it during peak holiday travel—so we were asked to create a bold, stunt-driven idea that nodded to the plot without freaking out every traveler in L.A.
INSIGHT
If you’re gonna drop a bomb-on-a-plane movie at Christmas, you might as well lean into the airport chaos—with a little holiday sparkle.
Execution
We built Tower of Terror, a holiday pop-up in West Hollywood featuring a 30-foot Christmas tree made entirely of matte black suitcases—one glowing red, wired to look like the bomb from the film.
The build included a branded terminal facade, key art wheatpastes, and a custom analog-style flipboard billboard cycling between Christmas messages and promo visuals. It was bold, weird, and impossible to miss—Carry On, brought to life.
Credits
SURE, we can do that!
Reach out to us now and let us bring your ideas to life.
