Produce an unforgettable event to celebrate the launch and official partnership of eBay and Blue The Great and allow guests to step inside the mind of the artist.
INSIGHT
To mark the launch of the ‘ultimate sneaker stand,’ eBay Sneakers partnered with LA artist Blue The Great, and Extra Credit was tapped to produce an exclusive event that would resonate with sneaker aficionados, celebrating the fusion of art and sneaker culture.
Execution
This DTLA event welcomed over 1000 VIP guests from the art, streetwear and sneakerhead worlds. We covered every inch of the gallery walls with Blue’s art, that was brought to life with animated and interactive projection mapping that changed throughout the night. Once you walked into the party, you were completely immersed into the world of Blue The Great. To showcase everyone’s kicks, we built a miniature photo booth booth step & repeat specifically for sneakers,
But the centerpiece of the celebration was the launch of the ‘ultimate sneaker stand,’ that Blue and eBay created together. So halfway through the event, we revealed a special projection moment to celebrate Blue’s art and love of sneakers by mapping and animating Blue’s unique artwork onto a sneaker to kick off his speech for the night.
Credits
Creative Agency: The Many
Executive Producer: Dave Horowitz
Executive Producer: Jett Gelber
Artist: Blue The Great
Projection Animations & Creative Tech: incite*
SURE, we can do that!
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